
REVITALISATION
Brauerei Gebr. Maisel
The famous Bayreuth brewery, owned and run by the Maisel family for four generations, has led us to contemplate the significance of brewing traditions and culture. Together with Maisel & Friends and our partners at SODA GROUP, we are developing new spatial concepts and experiences to make every trip to the brewery a lasting memory.
Intellectual Property and Copyright belongs to
REALACE and Brauerei Gebr. Maisel
“We thrive to focus on diverse groups to bring joyous community experience.”
…family, friends, companies, professional networks, both local and international travel groups.

New Destination
To create active participation with the guests, while representing Creative Power of Maisel.
Show, Taste and Discover.
`Brand Values´
Positioning, Story Telling,
Experience Design.






`Guest Story´
Highlights and experience,
Welcome & Signature.



Welcome & Signature
Marketplace,
Experience Museum,
Beer Laboratory and Tasting.
`Experience Art´
Engage, Experience for all in New Museum.






`Landscape Discovery´
Take a Moment, Breath and
Walk in Transition.
`Hotel & Hospitality´
Emerge into the Landscape,
Stay & Repose.
R E T U R N
